The Brexit result cannot be blamed entirely upon the return of the traditional British holiday; this is a trend that started in 2008.
The Daily Mirror says that the average Briton will have to spend £300 more on their holiday this year in the wake of Brexit. They have quoted the Liberal Democrats, who reckon that holidaymakers will have to spend an average of £1609 on their trip, compared to £1310 before the Brexit vote.
The pound is now worth 86p against the euro, which is causing the price of holidays in Europe to soar for many Britons.
Of course the likes of The Daily Mirror are all too happy to blame economic woes resulting from travelling abroad on a decision taken by a Conservative government to hold a referendum on the EU that resulted in a victory for the Leave side that Labour’s most loyal newspaper did not want. The reality is, despite a slump in the pound, which many holidaymakers should have anticipated, not very much has changed.
Britons can still travel abroad to the EU, no visas are being issued, and Britons can still use their passports emblazoned with the ‘European Union’ at the top.
But let’s be clear; the rise of the ‘staycation’ in Britain has been happening before Brexit. The number of holidays Britons take is 16% lower than what it was before the 2008 Recession according to data from Visit England. Visit England, the country’s national tourist board, says holidays in England alone jumped by 12% between 2008 and 2013.
Short trips have become the fastest growing area of domestic vacations. 29.6 million one-to-three-day holidays were taken in England in 2013, a 17% increase since 2008.
Longer holidays in England are also on the rise with the number of trips lasting between four days and one week increasing by 5% from 2008 to 2013.
Visit England says that the nature of the staycation has ‘evolved’ in recent years, but the impact of economic recovery seems to have failed to translate into an increased sense of confidence for most people. Only a minority of people feel better off and many feel that the cost of living has not come down.
Consumers have become increasingly hesitant since the start of the 2008 Recession about spending extortionate amounts of money abroad. Many holidaymakers are choosing to stay local and are hunting for value, which means that most of the time, they are searching for a cheap getaway.
However, a staycation is not necessarily cheaper than a holiday abroad. According to a survey conducted by MyVouchersCode.co.uk in 2012, 50% of Britons surveyed found that their staycation was more expensive than their last trip abroad, with an average cost of £710 for a 10-day domestic holiday compared to £680 for the same trip abroad. This was due to the UK’s unpredictable weather resulting in families having to pay more to entertain themselves.
The return of the staycation is more than welcome though. Britain has so many great places to visit. Blackpool, Edinburgh, Cardiff, Belfast, London, the Isle of Wight, and even Crown dependencies like Jersey, Guernsey and the Isle of Man. The list goes on. With such warm weather at the moment and an increase in consumer spending since Brexit, this is the best time to travel in Britain.
The slump in the pound since Brexit can only be partially blamed on the return of the traditional British holiday. The truth is, this is a trend that started after the 2008 Recession. But with a low pound and loads of history to see in many British towns and cities that countries like America envy, this is a time to appreciate what our country has to offer at a time when we showed confidence in our great country and gave the EU two fingers up in an uncharacteristically British way.